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Stroll health

Designing a more transparent healthcare.

Role

Lead Researcher & UX/UI Designer

Platform

Desktop - Web

About Stroll Health

Stroll Health is a startup that aims to bring affordable healthcare to everyone by converting the paper heavy referral process to the digital world. This then also gives doctors the ability to provide referrals that is tailored to every person's insurance.

Overview

The problem:

Developing a method for doctors and hospital administrators to create efficient daily operations by allowing them to identify problems in early stages and target exactly where it stems from.

the solution:

For efficient operations, I made sure that the data was presented clearly and represented with the importance it deserves to allow the user to gain insight between the data and the business.

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Design Process

With the 6-week time constraint, I decided to lead the team in a lean design approach so that we will never drift too far from our sense of empathy. The cycle of ideating, prototyping, and then validating was iterated as frequently as possible so that our designs would align with the needs and behaviors of the users.

I designated 2 weeks to researching with competitive analysis, personas, and user interviews. Then I would spend the next 4 weeks in the cycle with wireframing and lo-fidelity during ideation, hi-fidelity prototyping, and validation with user testing. 

Managing medical referral operations is difficult

Within the 2 weeks that was dedicated to research, the team completed some competitive analysis with similar companies to Stroll Health and user interviews to find their needs and behaviors.

I learned that management of referrals in hospital operations is very difficult. Healthcare is an experience that has been slow in transitioning to digital. Through research, I learned that the referral process has especially been stuck in the world of paper. This makes the management and data insights all the more difficult.

These are the key points that we took away:

  • Proper data visualization is very important
  • Must be very intuitive or it will not be considered given the fast paced nature of hospitals
  • Simple interface with structured information architecture
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Testing initial ideas

With the research completed, the team prototyped version one of the dashboard. However, user interviews revealed some issues.

"My eyes don't know where to start. It makes it overwhelming to take in at once."

Ordering

Information would be better absorbed if the KPIs are arranged in chronological order than by importance

Structure

Importance should be shown through the information architecture which is weak in this version

Details

Must have availability to view the data that makes up the information being presented on the dashboard

Hierarchy is important for simplicity

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Out of the main issues that was presented by version one, the information architechture issue was the one that prompted the most important change. I wireframed a new structure for the dashboard.

Accommodating Colors & Visible Type

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color palette

Color blind friendly - Although color blind doctors are rare, it could be more common within administrators.
No colors that symbolize negativity/positivity - i.e. Data represented in red could misrepresent positive data.

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Lato - San serif

I decided on a san serif font to not have the type draw too much focus from the labels or more importantly, the data that is represented in the dashboard. It would ensure readability especially for graph labels.

Be the eyes in the sky

Version 2

We developed a clean, modern interface that highlighted the transparency that was ideal for managing operations. Data was also presented as actionable so that users are able to achieve efficiency with the insights that the dashboard provides. Some of the features were highlighted below.

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Drilldowns: How I got these numbers

Every number and graph was generated by individual data points. Doctors and administrators are able to view the status of current and past patients.

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Benchmarks: Setting goals

Setting benchmarks make the data on the dashboards able to answer the question: "Are the changes I made helping me in reaching my goals?"

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Comparisons: See if you're doing better than your work rival

Many doctors and administrators in the health field admitted to their competitive nature and loved this feature. This feature allows them to compare themselves to others. Some friendly competition could be in order to see who is more efficient!