Designing a more transparent healthcare.
Lead Researcher & UX/UI Designer
Desktop - Web
About Stroll Health
Stroll Health is a startup that aims to bring affordable healthcare to everyone by converting the paper heavy referral process to the digital world. This then also gives doctors the ability to provide referrals that is tailored to every person's insurance.
Developing a method for doctors and hospital administrators to create efficient daily operations by allowing them to identify problems in early stages and target exactly where it stems from.
For efficient operations, I made sure that the data was presented clearly and represented with the importance it deserves to allow the user to gain insight between the data and the business.
With the 6-week time constraint, I decided to lead the team in a lean design approach so that we will never drift too far from our sense of empathy. The cycle of ideating, prototyping, and then validating was iterated as frequently as possible so that our designs would align with the needs and behaviors of the users.
I designated 2 weeks to researching with competitive analysis, personas, and user interviews. Then I would spend the next 4 weeks in the cycle with wireframing and lo-fidelity during ideation, hi-fidelity prototyping, and validation with user testing.
Managing medical referral operations is difficult
Within the 2 weeks that was dedicated to research, the team completed some competitive analysis with similar companies to Stroll Health and user interviews to find their needs and behaviors.
I learned that management of referrals in hospital operations is very difficult. Healthcare is an experience that has been slow in transitioning to digital. Through research, I learned that the referral process has especially been stuck in the world of paper. This makes the management and data insights all the more difficult.
These are the key points that we took away:
- Proper data visualization is very important
- Must be very intuitive or it will not be considered given the fast paced nature of hospitals
- Simple interface with structured information architecture
Testing initial ideas
With the research completed, the team prototyped version one of the dashboard. However, user interviews revealed some issues.